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Welcome to Greater Harlem: A City Within a City

The Harlem Tourism Board (HTB) is the official destination marketing organization dedicated to showcasing, preserving, and advancing the cultural, historic, and economic vitality of Upper Manhattan.

Representing a vibrant ecosystem of nearly 547,000 residents across Manhattan Community Districts 9, 10, 11, and 12, Greater Harlem encompasses Central Harlem, East Harlem, West Harlem, Washington Heights, and Inwood. If Greater Harlem stood alone as an independent municipality, it would rank as the 33rd largest city in the United States—boasting a population and cultural infrastructure larger than Atlanta, Miami, New Orleans, Pittsburgh, or St. Louis.

At HTB, we elevate Upper Manhattan not just as a neighborhood, but as a global powerhouse of history, arts, commerce, and innovation.

Our Mission

Our mission is to position Greater Harlem as a premier global destination while driving sustainable economic equity, community literacy, and cultural preservation for the local businesses, institutions, and residents who make this community extraordinary.

We bridge historic legacies with future opportunities by:

Championing "The Third Harlem Renaissance": Fostering a new era of investment, creative media, international exchange, and institutional growth across Upper Manhattan.

Driving Economic Tourism: Connecting global travel trade, group delegations, and visitors directly to Harlem’s 1,000+ local restaurants, historic venues, small businesses, and cultural anchors.

Preserving Sacred Heritage: Honoring the living stories, civil rights landmarks, historic brownstone districts, and multi-ethnic roots—African American, African, Latinx, and Caribbean—that shape our identity.

Empowering Community & Youth: Building initiatives that promote tenant rights, digital literacy, educational partnerships, and career pipelines within tourism, media, and hospitality.

What We Do

Destination Marketing & Global Partnerships

We promote Greater Harlem across domestic and international markets, partnering with film and media projects, tour operators, academic institutions, and corporate leaders to bring high-impact travel, faith tourism, and group conferences uptown.

Cultural Preservation & Landmark Advocacy

From world-famous stages like the Apollo Theater and National Black Theatre to landmark institutions like the Schomburg Center, El Museo del Barrio, and The Met Cloisters, we spotlight over 50 major historic landmarks and heritage sites that define global culture.

Small Business & B2B Ecosystem Support

Through local merchant promotion, walking tour networks, and membership programs, we direct visitor foot traffic into the heart of our commercial corridors—amplifying small business growth from 125th Street to 207th Street.

Community Initiatives & Cultural Exchanges

HTB leads and supports grassroots programming, heritage walking routes, interactive media projects, and cross-cultural initiatives (such as the Harlem-Ghana Cultural Exchange) that celebrate our global reach.

The Greater Harlem Promise

Whether you come to walk through living history, hear world-class jazz, taste legendary soul food and international cuisine, or host your next global conference, Greater Harlem offers an unforgettable, connected experience.

Come for one landmark. Stay for the neighborhoods, the culture, and the people.
Destinations
EVENTS
Join
Meet the Team
NY’s Cultural Anchor
MERCH

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Home
About
Welcome to Greater Harlem: A City Within a City

The Harlem Tourism Board (HTB) is the official destination marketing organization dedicated to showcasing, preserving, and advancing the cultural, historic, and economic vitality of Upper Manhattan.

Representing a vibrant ecosystem of nearly 547,000 residents across Manhattan Community Districts 9, 10, 11, and 12, Greater Harlem encompasses Central Harlem, East Harlem, West Harlem, Washington Heights, and Inwood. If Greater Harlem stood alone as an independent municipality, it would rank as the 33rd largest city in the United States—boasting a population and cultural infrastructure larger than Atlanta, Miami, New Orleans, Pittsburgh, or St. Louis.

At HTB, we elevate Upper Manhattan not just as a neighborhood, but as a global powerhouse of history, arts, commerce, and innovation.

Our Mission

Our mission is to position Greater Harlem as a premier global destination while driving sustainable economic equity, community literacy, and cultural preservation for the local businesses, institutions, and residents who make this community extraordinary.

We bridge historic legacies with future opportunities by:

Championing "The Third Harlem Renaissance": Fostering a new era of investment, creative media, international exchange, and institutional growth across Upper Manhattan.

Driving Economic Tourism: Connecting global travel trade, group delegations, and visitors directly to Harlem’s 1,000+ local restaurants, historic venues, small businesses, and cultural anchors.

Preserving Sacred Heritage: Honoring the living stories, civil rights landmarks, historic brownstone districts, and multi-ethnic roots—African American, African, Latinx, and Caribbean—that shape our identity.

Empowering Community & Youth: Building initiatives that promote tenant rights, digital literacy, educational partnerships, and career pipelines within tourism, media, and hospitality.

What We Do

Destination Marketing & Global Partnerships

We promote Greater Harlem across domestic and international markets, partnering with film and media projects, tour operators, academic institutions, and corporate leaders to bring high-impact travel, faith tourism, and group conferences uptown.

Cultural Preservation & Landmark Advocacy

From world-famous stages like the Apollo Theater and National Black Theatre to landmark institutions like the Schomburg Center, El Museo del Barrio, and The Met Cloisters, we spotlight over 50 major historic landmarks and heritage sites that define global culture.

Small Business & B2B Ecosystem Support

Through local merchant promotion, walking tour networks, and membership programs, we direct visitor foot traffic into the heart of our commercial corridors—amplifying small business growth from 125th Street to 207th Street.

Community Initiatives & Cultural Exchanges

HTB leads and supports grassroots programming, heritage walking routes, interactive media projects, and cross-cultural initiatives (such as the Harlem-Ghana Cultural Exchange) that celebrate our global reach.

The Greater Harlem Promise

Whether you come to walk through living history, hear world-class jazz, taste legendary soul food and international cuisine, or host your next global conference, Greater Harlem offers an unforgettable, connected experience.

Come for one landmark. Stay for the neighborhoods, the culture, and the people.
Destinations
EVENTS
Join
Meet the Team
NY’s Cultural Anchor
MERCH

ABOUT US

Welcome to the Greater Harlem Area!

A Note From the President Tony Rogers

William “Tony” Rogers

William “Tony” Rogers, President of the Harlem Tourism Board and co-founder of Harlem Week Inc.

As one of the most culturally rich and ethnically diverse areas in the country, we invite you to join us for delicious cuisine, amazing entertainment, a rich history, and outstanding cultural events. The Harlem Tourism Board’s (HTB) major goal is to create partnerships with tourism-related businesses in Harlem and members of New York City and New York State’s tourism industry and become a mutually beneficial economic growth engine for the best-known urban community in the world.

“Harlem is currently the 2nd most requested urban tourist destination in New York City and is known internationally for its history and culture” states William “Tony” Rogers, President of the Harlem Tourism Board and co-founder of Harlem Week Inc. the largest urban cultural and economic development event in the United States. The mission of HTB will be to connect the dots that will allow the growing Harlem Tourism Industry to become a major economic development tool that creates business and career opportunities.

William “Tony” Rogers, President of the Harlem Tourism Board and co-founder of Harlem Week Inc.

“Harlem is currently the 2nd most requested urban tourist destination in New York City and is known internationally for its history and culture” states William “Tony” Rogers, President of the Harlem Tourism Board and co-founder of Harlem Week Inc. the largest urban cultural and economic development event in the United States. The mission of HTB will be to connect the dots that will allow the growing Harlem Tourism Industry to become a major economic development tool that creates business and career opportunities.

The Harlem Tourism Board is the Economic Development and Marketing Arm for the rapidly growing Harlem Tourism Industry. HTB is your one-stop-shop for developing contacts, relationships, and counsel on how to explore and navigate the best known urban community in the world.”

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